Putting People First - Brand Identity and Visual COMMUNICATION Design
The Human Priority engaged in a brand identity redesign, placing an emphasis on engagement and energy. The logo design, featuring a simplified human figure, captures the brand's lively persona with a primary colour of trusted blue, accented by pink. Service Lines are distinguished by specific colours, creating a cohesive and visually appealing approach.
Utilising the Exo2 typography for a modern touch, the visual identity incorporates an authentic and thoughtful selection of lifestyle photography and creative patterns, when combined and aligned to its core attributes and traits of friendliness, trustworthiness, energy, and engagement, shapes the brand's identity and visual language. This approach ensures a unified and friendly representation, showcasing a modernised and concise aesthetic extended consistently throughout its Service Line communications, such as the CAIRWorks and its lead magnet with design illustration and across the brand's social media, print materials, and digital platforms touchpoints.
