Originally hired at CILT on a 6-month contract for educational resource design, my extended tenure kept a focus on data-driven strategy, solidifying CILT's status as a government-recognised language expertise centre. In tactical marketing execution, I analysed data from schools and businesses, managing print processes to enhance language capabilities across the UK population.
In market breakdown, I designed and distributed educational resources nationwide, shaping strategies for children's education, international markets, and brand development. As a brand manager, I oversaw Be Inspired, European Day of Languages, Tools for Schools, Languages for All, and the CILT Catalogue, making significant contributions to their impact
