builds better humans - Brand Identity Design
Project 13 Gyms, founded in 2018, believes in transforming individuals through fitness, mindset, and group connection. The gym focuses on continuous improvement, aiming to ‘build better humans’. In a saturated fitness industry, Project 13 Gyms stands out by taking a genuine desire for connection, thoughtful workouts, and individualisation. It provides high-quality programming and coaching without fluff. The gym utilises a unique approach to strength and conditioning, incorporating various equipment. The brand emphasises authenticity, rejecting the frills, and aims to reshape the health and fitness landscape. Project 13 Gyms ethos and vision shown in the brand identity design includes a logo mark, monogram, icons, supporting typefaces, colour, imagery, Greek patterns, slogan and messaging that, when combined, form an authentic visual representation of Project 13 Gyms.
