Concentric, an exclusive tech and digital search and recruitment boutique, prioritizes the customer experience, delivering quality to those who prefer a premium service. However, their previous brand did not reflect this commitment.
The goal was to create a “premium feel” that appeals to exclusive search audiences. We defined the issue, identified a value position, and created a visual direction followed by feedback and iterations before implementing a visual language for Concentric.
The deliverables included a new brand identity design, copy, and a website designed, written, and built from scratch. The outcome was providing assets and tools to attract and maintain a position as a premium brand in their respective market.
