New brand Identity
The introduction of a new brand identity is at the core of Select2Source (S2S), a risk-free recruitment platform. This platform empowers recruiters and hirers to navigate the recruitment process seamlessly, addressing the challenge posed by automated platforms lacking human interaction and providing insufficient support.
The primary objective is to present a strategy and visual language demonstrating how customers can attain peace of mind. This involves defining the issue, creating a value proposition and visual direction, and incorporating feedback into the implementation of a visual language.
The tangible results of this process include a distinctive visual identity, complete with an ambigram logo, and brand assets for a revamped website, engaging social media ads, and two informative brochures. The significance of this outcome is paramount, signifying assurance and a risk-free approach to recruitment for recruiters and hirers. Furthermore, for the S2S brand, it represents a distinctive and relevant identity aligned with the company's vision.
