Brand Identity Design
Clarion People are expanding their network, spotting an opportunity for diversification while maintaining loyalty to each customer. The goal is to establish a friendly yet professional appeal for organisations searching for reliable relationships.
The process involves brand strategy and visual direction, and the creation of its visual identity. The deliverables include a visual identity with a monogram/ambigram logo, a tagline, imagery, and messaging.
As a result, the proposition and identity mirror Clarion People’s diverse approach to the market. They encapsulate the personality, expertise, and customer experience in a unified and consistent form, effectively communicating the brand.
