In 2018, CeFPro (CFP-Events), a startup in risk banking events, ventured to become a global leader. Onset Brand was hired for strategic brand positioning and brand design. Simultaneously, fueling the rapid growth of increasing CeFPro value from £80k to £1.5 million in three years.
Guided by a robust design strategy, and aligned to marketing strategy, Onset Brand analysed insights, regional successes, and market strategies, defining a globally resonant proposition. Tactical execution involved developing guidelines for branded assets and maintaining marketing consistency.
As part of comprehensive brand management, Onset Brand took on marketing responsibilities, including insight photography at corporate events in the US and UK. Today, CeFPro stand as a major name in its sector, showcasing the success of Onset Brand's strategic and creative approach.
