Hamilton Mayday, a well-established recruitment consultancy with over 30 years in the hospitality and catering industry, sought to enhance client relationships and overall user experience. Onset Brand proposed a new brand identity system to unify and showcase Hamilton Mayday's experience and team. The holistic approach included consistent branding across various applications. Through client consultations, the brand's personality emerged, surpassing expectations. The result benefitted both customers and staff, leading to increased lead generation. The initiative strengthened Hamilton Mayday's market presence and improved interactions from client to candidate.
