Encapsulating Customer Experiences
Established in 1989 as a staffing agency for The Royal Marsden NHS Foundation Trust, Lifeline Recruitment Solutions has become one of the UK's respected healthcare recruitment agencies. Lifeline prioritises skills within its five specialist recruitment divisions to enhance customer experience and reinforce its brand heritage.
The objectives of the business led to a new brand identity system and expanded services, including a content strategy with new values, a mission statement, a business name, and messaging. Our analysis through discovery and brand strategy allowed for the quick development of design processes aligned with the business vision. Close collaboration with key decision-makers on our brand strategy aligned to business goals shaped Lifeline's new visual identity, values, proposition, and messaging.
Lifeline's corporate brand identity, comprising logos, fonts, a symbol, and images, authentically represents their Recruitment Solutions. This creative representation showcases the brand's personality through visuals and messaging, fostering an authentic marketing approach. Defined company values further boost the morale of their experienced teams.
Currently placing hundreds of people weekly in public and third-sector assignments, Lifeline's consistent visual identity across divisions enhances the overall brand experience. This unity leverages candidate drives and forms new partnerships. The CEO, employees, stakeholders and customers embrace this new identity, illustrating its success.
“Our proposition is a high-level statement that defines what we do in a single sentence. It encapsulates our offer to the market, differentiating between our competitors and being seen as the go-to people in the healthcare market”
“Mat embarked upon a total re-brand for my business, a healthcare recruitment consultancy. The end product was exemplary and he delivered on budget and to tight deadlines. I cannot hesitate to recommend the skills of Onset Brand Consultancy. The interpretation of the narrative given was excellent. The way that he extracted this information from me, was also very clever.”
