KJA Architectural - Logo and Identity Design
Logo and identity design for Ken Judge & Associates Ltd, an experienced architectural consultancy firm in Essex, offering comprehensive services from feasibility and planning to site management.
Onset Brand strategically positioned the brand for another 30 years, considering core users and potential expansion to its target audience. Onset Brand engaged in a thorough discovery process, defining objectives, goals, and scope. This involved identifying key attributes and traits that lead to creating a visual story and setting the direction for the new brand identity. Professionalism and boldness were key attributes emphasised, ensuring a cohesive and modern impression.
The logo, symbolising the business and design attributes, features an abstract yet legible form, connecting the letters between 'K' 'J' and 'A' at an angle, representing house, planning, and architecture. The form was carried through the visual identity for consistency.
