Brand Identity Design and Development
SEBA International specializes in executive search, focusing on growth and adaptability with expertise in finance and go-to-market strategies. Offering a comprehensive approach to leadership recruitment, we aligned our services with SEBA’s visions, creating a relevant direction. Conversations with partners Robert and Kate identified business strengths and core users, fostering creativity and purposeful connections. Considering the diverse UK and US audiences, our visual communication caters to both sides of the Atlantic and the global market. We implemented a rebranding strategy, creating a brand identity system for each discipline. Collaborating with partners on newsletters, interviews, stands, campaigns, and ads, we maintained a holistic visual strategy that preserves the brand's integrity and showcases its personality, positioning SEBA for market success.
SEBA's brand identity is sophisticated and practical, featuring a simple, elegant logo that reflects their values. The content is easy to read and appeals to executive leaders. Through a powerful brand voice, SEBA delivers on its promises, leading to new offices in London and global recognition in executive search.