Why does design outshine marketing?
Imagine a world where marketing is not needed to conceive groundbreaking ideas or create innovative technologies. Can marketing alone inspire an entire generation? Is marketing truly essential in understanding people's preferences and offering products at fair prices? Reflect on these questions.
Now, let's replace "marketing" with "design" in those statements. Suddenly, everything around us is driven by design. From the grandest wonders of nature to the tiniest details, design is the guiding force. But hold on, isn't marketing a result of design too? Contemplate the interplay between marketing and design.
Unfortunately, marketing often underestimates the true power of design. Its subjective essence goes beyond mere aesthetics. When marketing incorporates design, it tends to settle for the bare minimum, guided by the personal opinions of CEOs or marketing teams. Is it possible that they overlook the expertise of designers, treating them as mere tools? And what about those who dabble in design, like Julie using Canva for a £150 million corporation—do they truly grasp its complexities?
Design is more than just superficial visual elements or CEO micromanagement. Incompetent interference stifles designers, diverting their focus to trivial details and leading them astray from the target audience. Good design should never pander to bosses or eager marketing teams. Consider this: Would you let a designer run your entire company? Unlikely. Designers should take the lead in shaping the practice, setting the direction, and defining the audience.
Now, let's explore the essence of design. It is the catalyst that sparks the question, "What if?" Design propels us to push boundaries, unearthing the perfect form, style, system, and process. It encompasses much more than can be discussed here, but trust that it's a world of captivating intricacies. Above all, design is about strategic planning. Like the A-Team, you appreciate the gratifying moment when a well-executed plan comes together. However, achieving this triumph requires giving good design practice its rightful place at the table — a place where it can be embraced and effectively utilised.
So, reflect on these questions: Why does design outshine marketing? How can we unleash the full potential of design? Let your curiosity guide you as you navigate the dynamic world where design reigns supreme.
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