Clear as mud

 

Last year, we had spent all our savings, sold possessions and worked for less than a bag of chips...Like many people, it was hard times. I still can't get over hearing people filing for bankruptcies and losing their homes. It hurts.

But what hurts, even more, is how other people are now driving around in a £40k car with the loan they took out during the lockdown. Some are not struggling and have established business and accounts, yet still take out loads AND find a way not to pay it back. 

In a time where people are supposed to have 'come together, it's frankly worrying that some clearly don't care and are all about 'what's in it for me'. And, rightly or wrongly, you should take care of your family and your wealth. But don't be a fucking prick, doing anything to protect your wealth without a care for others.

You know the type, the kind of prick that drives up beside you in their BMW convertible and looks down on you because they think you are a nobody in that 2bob Hyundai. There is never any love with these sensitive pricks. 

I want to give back...Now work has dripped in I feel compelled to do what I know best - help businesses and people with their brand.

WTF has that got anything to do with helping you get back on track and make money?

Everything. 

Scumbags find loopholes in the money system, but don't give a scooby about getting into the hearts and minds of their customers, or the people around them for that matter. I imagine them as the poor beggers shaking a tin can with a sign on the front saying 'please give me more money.' Poor indeed.

What they miss out on is the single biggest asset to gain from your customers (aside from their cash), namely their loyalty or in other words, their brand.

Don't be a dick like those scammers.

Be kind to people.

Learn to be the best at what you do.

If you do, people will love, respect and trust you for HOW you show it.

Business starts with people.

Don't be a dick and complicate it.

Work smart and simplify your company brand so people get it as clear as fucking mud.

#moneyprickseverywhere #fuckscammers #loopholewithvaseline

#brandproposition #businessstrategy #designthinking


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